TIM COOK SAYS MY BAD ON IPHONE

Cupertino, CA April 24, 2018
“Ooops. Yes iPhone demand is way down and I take full responsibility. I thought that fashion and style would eclipse function and usability. But it looks like the people want both. And they seem to prefer function over style which I wouldn’t have guessed. Also, there have been some unintended consequences. Like, uh, by removing all the buttons and jacks, we are extending the life of the phones. One of the primary reasons people replace their old phones was all the crud and stuff that builds up on the key pad and other dimpled surfaces. Now that it’s just a sheet of glass, they are simply windexing it and good as new. We, of course, try to make them obsolete by not supporting older software, but they can still be used for quite a while severely impacting our sales going forward. And so many other vendors have copied our look and feel. Now the only point of differentiation is our ecosystem but with so many apps it is proving to be overwhelming. Many users just don’t even bother to self-curate. Plus Android has the majority market share and our ecosystem is increasingly available on their phones as well. Anyway we’ll figure it out or come up with the next big thing. I thought the watch might be it but we’re getting so good at miniaturization that it can easily be made into a phone but that doesn’t really help because the better the watch gets, the less necessary the iPhone is at all. Obviously that would eat into our other sales big time. But if we don’t and someone else does, iPhone sales still get cannibalized. In the meantime we’ll innovate, innovate, innovate by introducing new colors and fabrics for our stylish watchbands so you know we’ll stay at the forefront of tech. That and we’ve got a quarter of a trillion dollars cushion of runway before we need to panic.” ~~slater.com©